Honeycomb Software is a global software development company working with startups, scale-ups, and enterprises in the Energy, Oil & Gas, Healthcare, and MedTech domains.
We’re looking for a Marketing Team Lead who will take full ownership of our marketing function — from strategy to execution — and shape the team structure based on current needs and goals. The role will cover both marketing for Honeycomb Software as a service vendor and employer, and marketing services development as a new offering for our clients.
The ideal candidate will have a proven track record in working closely with stakeholders, product, and sales teams to create and implement successful marketing strategies.
Key Goals:
- Increase brand awareness to:
- Accelerate the hiring process
- Attract more leads and clients, support overall sales growth
- Sell marketing services and lead their execution.
Key Responsibilities:
- Audit, rebuild, and execute a marketing strategy for Honeycomb Software
- Develop, and promote marketing as a new offering for our clients and leads
- Plan, launch and lead marketing projects from conception to completion
- Review, manage, and grow the internal marketing team (currently includes a Content Manager and Graphic Designer)
- Launch or/and supervise email marketing and social media campaigns, primarily on LinkedIn and other platforms
- Coordinate advertisement campaigns on multiple platforms and media outreach efforts
- Participate in marketing event support, including webinars, industry conferences,etc.
- Conduct internal management sessions with the team, communicate with the customer, and analyze customer feedback
- Monitor performance using analytical tools and adjust strategies as needed
- Participate in presale calls to improve proposals with the Business Development department
- Define priorities, set goals, and ensure timely and high-quality execution
- Track performance, analyze results, and adjust strategy accordingly
What We Expect:
- 5+ years of experience in B2B marketing including IT or software development domain
- 1+ years of experience on a management role
- Understanding of marketing and go-to-market strategies
- Strategic thinking and hands-on experience in executing marketing campaigns
- Excellent communication skills and ability to present ideas to the customer
- Strong sales enablement skills, including creating presentations, whitepapers, case studies, and other sales materials
- Expertise in content and brand marketing strategies, focusing on materials that educate and engage customers
- Experience in market research and product positioning to inform product messaging and marketing strategies
- Experience running advertisement campaigns and effective media outreach
- Expertise in managing marketing campaigns using HubSpot, and other tools
- Familiarity with Google Analytics or other analytical tools
- Proven ability to manage multiple projects, coordinate teams, and build timelines to ensure timely execution of marketing initiatives
- Familiarity with the U.S. and European markets
- Upper-Intermediate or higher level of English (both written and spoken)
What We Offer:
- Full ownership of the marketing direction
- Flexibility to build and lead your ideal team
- Be part of a company that values creativity and collaboration
- Flexible working hours and hybrid/remote options
- Competitive salary and benefits package
- Opportunity to develop a new business direction within the company
Ready to lead marketing with impact and autonomy? Let’s apply!