We are looking for an experienced and driven Product Marketing Manager (Go-to-Market Manager) to help build and lead our new product marketing department. The ideal candidate will have a proven track record in working closely with stakeholders, product, and sales teams to create and implement successful marketing strategies.
You will be responsible for driving product positioning, messaging, go-to-market strategies, and creating impactful marketing materials. This role requires project management skills to coordinate cross-functional teams and ensure the timely delivery of marketing initiatives.
What you’ll be doing:
- Build and manage a product marketing team
- Create and implement a product marketing strategy, including product positioning, pricing, and promotion
- Research the market, competitors, and target audience for internal & customer goals
- Lead marketing projects from conception to completion
- Manage the collaboration with internal stakeholders, ensuring alignment with marketing goals and project timelines
- Supervise email marketing and social media campaigns, primarily on LinkedIn and other platforms
- Coordinate product advertisement campaigns on multiple platforms and media outreach efforts
- Participate in marketing event support, including webinars, industry conferences, and product launch episodes
- Conduct internal management sessions with the team, communicate with the customer, and analyze customer feedback
- Monitor performance using analytical tools and adjust strategies as needed
- Participate in presale calls to improve proposals with the Business Development department
What you’ll need:
- 5+ years of experience as a Product Marketing Manager or similar role with a strong understanding of marketing and go-to-market strategies
- Experience working with B2B clients, preferably in software development and energy tech
- Excellent communication skills and ability to present ideas to the customer
- Strong sales enablement skills, including creating presentations, whitepapers, case studies, and other sales materials
- Expertise in content and brand marketing strategies, focusing on materials that educate and engage customers
- Experience in market research and product positioning to inform product messaging and marketing strategies
- Proficiency with Confluence, Jira, or similar project management and collaboration tools
- Experience running advertisement campaigns and effective media outreach
- Expertise in managing email marketing campaigns using Mailchimp, HubSpot, and other tools
- Familiarity with Google Analytics or other analytical tools such as Amplitude, Tableau, or Power BI
- Proven ability to manage multiple projects, coordinate teams, and build timelines to ensure timely execution of marketing initiatives
We offer:
- The opportunity to build and develop a new direction in the company
- Be part of a company that values creativity and collaboration
- Opportunities for continuous learning and career development in marketing
- Competitive salary and benefits package
If you are a strategic Product Marketing Manager with project management skills, an ambition to build a department, and a passion for showcasing the client’s products in the best light, we would love to hear from you!
Apply now to join our team and contribute to the success of our product portfolio.