We’re looking for a Head of Marketing who will take full ownership of our marketing function — from strategy to execution — and shape the team structure based on current needs and  goals. The role will cover both marketing for Honeycomb Software as a service vendor and employer, and marketing services development as a new offering for our clients. 

The ideal candidate will have a proven track record in working closely with stakeholders, products, and sales teams to create and implement successful marketing strategies. 

Key Goals: 

• Increase brand awareness to: 
• Accelerate the hiring process  
• Launch or/and supervise email marketing and social media campaigns, primarily on LinkedIn and other platforms 
• Attract more leads and clients and support overall sales growth 
•  Sell marketing services and lead their execution. 

Key Responsibilities: 

• Audit, rebuild, and execute a marketing strategy for Honeycomb Software  
• Develop and promote marketing as a new offering for our clients and leads 
• Plan, launch, and lead marketing projects from conception to completion 
• Review, manage, and grow the internal marketing team (currently includes a Content Manager and Graphic Designer) 
• Coordinate advertisement campaigns on multiple platforms and media outreach efforts 
• Participate in marketing event support, including webinars, industry conferences,etc. 
• Conduct internal management sessions with the team, communicate with the customer, and analyze customer feedback 
• Monitor performance using analytical tools and adjust strategies as needed 
• Participate in presale calls to improve proposals with the Business Development department 
• Define priorities, set goals, and ensure timely and high-quality execution  
• Track performance, analyze results, and adjust strategy accordingly 

What We Expect: 

• 5+ years of experience in B2B marketing
• 3+ years of experience in an IT services company
• 1+ years of experience in a management role  
• Understanding of marketing and go-to-market strategies 
• Strategic thinking and hands-on experience in executing marketing campaigns  
• Excellent communication skills and ability to present ideas to the customer 
• Strong sales enablement skills, including creating presentations, whitepapers, case studies, and other sales materials 
• Expertise in content and brand marketing strategies, focusing on materials that educate and engage customers 
• Experience in market research and product positioning to inform product messaging and marketing strategies 
• Experience running advertisement campaigns and effective media outreach 
• Expertise in managing marketing campaigns using HubSpot and other tools 
• Familiarity with Google Analytics or other analytical tools 
• Proven ability to manage multiple projects, coordinate teams, and build timelines to ensure timely execution of marketing initiatives 
• Familiarity with the U.S. and European markets 
• Upper-Intermediate or higher level of English (both written and spoken) 

What We Offer: 

• Full ownership of the marketing direction  
• Flexibility to build and lead your ideal team  
• Be part of a company that values creativity and collaboration 
• Flexible working hours and hybrid/remote options  
• Competitive salary and benefits package 
• Opportunity to develop a new business direction within the company